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In Computer Sweden June 24 2002 the headline "Extremprogrammering är för billig", or in english "Extreme Programming is too cheap", drew some attention to an interview with Erik Lundh.
The report cited in the article was really a paper "Promoting Change among your peers" presented at XP2002. The point Erik tried to make in the paper as well as in the interview was that Extreme Programming, XP, doesn't get much management attention because it is free or inexpensive to introduce. Teams get self-sufficient with XP fairly quick. That means that there are not a big "masses of asses" consultancy market that could finance massive sales forces from big consultancy firms. And sales forces or the competitions strategic moves is usually what brings the managements attention to a new improvement.
The paper concludes that SPINs is a good way to bring attention to inexpensive improvements such as XP. University members of the SPIN-SYD network introduced XP to member companies already in 1999.
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